THE FULL story of the Citroen LN is not easy to run to earth.
Peugeot disclaim all knowledge, because it is a Citroen: yet from the
outside, the LN is to all intents and purposes a Peugeot 104 Coupe with
Citroen badges. Citroen themselves took the unique step of introducing
the LN by way of a story in their excellent and widely-read house
magazine, and have little to add when pressed for details.
The stance is defensive. When Peugeot and Citroen merged, great stress
was laid on the continuing product independence of the two names. Yet
here we have a Peugeot with a Citroen engine, the very sort of cocktail
we were told not to expect.
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According to the Citroen story, the LN is unique in the way it
has been put together. It was something of a panic programme, the
result of (I quote) “the need to supply customers and the network with
a model to strengthen Citroen’s position at the lower end of the
market."
On the face of it, this is not convincing logic. Citroen already had
three models with flat-twin, 602 c.c. engines: the 2CV6, the Dyane 6
and the Ami 8. Did they really need yet another – unless sales of these
earlier models were failing? Such a conclusion comes as a surprise to
those who thought Citroen’s weak point was and always had been a
yawning gap between their lower and upper models, the lack of a
1_6-litre competitor for the Renault 16.
The LN can in no way be considered a replacement for the 2CV, Ami or
Dyane. It is much too small. The Peugeot 104 Coupe whose body it uses
is a truncated little beast with scant legroom in the back. It is a
neat and nippy driver’s car, as anyone will know who has tried to
complete with a well-driven Peugeot ZS, in Paris traffic. But the same
car with the Peugeot four-cylinder engine replaced by Citroen’s famous
air-cooled flat twin? In a way, it might have made more sense as a base
car for the Peugeot range, since the existing 104s tend to be undercut
by the Renault 5. None the less, it is to be a Citroen, assembled at
Citroen’s Aulnay factory alongside the CX. One can question the logic
of it and the motives behind it, but in the end the LN will prove
itself - or fail – in the market place. If it wins extra sales for
Citroen, if it weans buyers from the VW Polo, the Fiat 127 or the Mini,
one imagines its makers will be well pleased.
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Bonnet-open view shows little of the
new engine installation, emphasing how low down the engine is mounted.
As in Peugeot 104, spare wheel lives under bonnet to make more room at
back. Note the new headlamps, grille and Citroen badge
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Facia design is a hybrid of Peugeot and
Citroen parts, with the instrument binnacle borrowed from the 104
saloons. Gearchange and centre console are typically Citroen. Centre
panel contains thrid fresh air inlet. Single-spoke steering wheel is
ultimate Citroen trademark.
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The grafting process
One of the avowed aims of the LN programme was to produce a
new model within two years, for a minimum investment. Thus the design
team elected to use the well-tried 104 chassis and body and to
transplant into it the legendary flat-twin in its most powerful (32
bhp) form. Such a transplant must have been easy enough although there
would not have been as much room to spare as you might imagine. The
Citroen engine is mechanically compact, but one has to take into
account its massive cooling fan and ducting. In the LN the engine is
mounted low and well forward, ahead of the front axle line. As in the
original Peugeot 104, the spare wheel is tucked in beneath the bonnet.
The Citroen GS gearbox is used, rather than that from the 2CV/Ami
series. Its higher internal ratios compensate for the smaller wheels
(13in. rather than 15in.) and enable a sensible final drive ratio of
4.375 to be used. Overall gearing works out at 12.7 mph per 1,000 rpm
in top, compared with the 13.2 of the Dyane 6. It would seem,
therefore, that the LN has been deliberately undergeared - until one
compares weights and finds it is 230lb heavier than the Dyane. On the
other hand it is much lower geared than the Peugeot 104, as well as
being nearly a hundredweight lighter. Where acceleration is concerned,
this should go some way to making up the power deficit which is, in any
case, not too bad: the LN has 32 bhp, the 1977-standard 104 has 44.5
bhp.
Although the all-alloy Peugeot engine is very light, the little Citroen
power unit is lighter still and one might expect the LN to handle
better than the 104, since it will have less of a front-end weight
bias. However, the principal appeal of the LN is bound to be its
economy. The claimed figure of 47.8 mpg at a steady 56 mph (90 kph)
gives some clue as to what may be expected. Like the other flat-twin
Citroens, it should give an overall 40 mpg with any reasonable kind of
driving, and 50 mpg to anyone with a light right foot.
The Peugeot 104 Coupe (like the saloons from the coming model year) is
a hatchback design, so the LN inherits a good sales point with which to
match its “mini” rivals. Citroen’s pictures show the back seat divided
in two, each half folding individually. To judge by the pictures, the
upholstery is on the thin side, though well shaped except that the back
seat is too upright. What the pictures carefully avoid showing is the
cramped kneeroom in the back. Even so, there is plenty of space for two
children (or even three, since despite its division, the back seat
forms a routine-looking bench) with the advantage of the hatchback and
the convertible load space.
It is quite clear even from a first look at the LN that it moves some
way from the Citroen tradition. If it succeeds, we (and Citroen) may
take it to mean that the market is moving away from the strictly
utilitarian - the ZCV and its roomy but singular derivatives – towards
the smart, the compact, still versatile but in the modern idiom.
Presumably the dealer network will be at pains to avoid any suggestion
of a sales war between the LN and the 2CV/Dyane, but the outcome will
be interesting and not just for Citroen/Peugeot. Much will of course
depend on the price which has yet to be announced: the LN will not be
shown in public until the Paris Show early in October.
One advantage of the LN concept is that, since investment has been kept
to a minimum, the model can be quietly phased out if it does not
achieve its targets. There can be no doubt that Citroen does have (and
indeed, had in 1974) a direct replacement for the 2CV/Dyane/Ami on the
stocks, which we might well see in 1978. Since the LN is to be built at
Aulnay rather than one of the older Citroen plants, its production in
no way cuts across the traditional models. On the other hand the
Peugeot half of the organization would like to see it succeed, because
it promises greatly to reduce the unit cost of the 104 by increasing
demand for the body shell, suspension, brakes and steering.
From a marketing point of view, the LN may well be a puzzling car,
perhaps almost deliberately so. But its progress in the next year or
two should hold lessons not only for the top ranks of Peugeot/Citroen
management, but for many others.
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