Revised Citroën C3 for 2020 Page 1
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NEW CITROËN C3 NOW WITH MORE PERSONALITY AND COMFORT

Today, 11 February 2020, Citroën unveils New C3, an evolution of the brand's worldwide best-seller, with over 750,000 sales achieved by the 3rd generation Citroën C3 since its launch at the end of 2016.

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New C3:
Strengthens its character with a new front end signature and LED headlights.
Increases its customisation potential with 97 exterior combinations available, including four colour packs, four roof colours, two interior ambiences and a new 17-inch alloy wheel design.
Features new Airbump® designs – the brand’s well-known graphic signature.
Offers a new on-board comfort experience with new Advanced Comfort seats, 11 driving aids to make everyday life easier, including front parking sensors, and connected services: Connect Assist, Connect Nav and Connect Play.
A versatile hatch at the heart of the market, with efficient Euro 6 internal combustion engines.
New C3 will arrive in UK dealerships from June 2020.

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The C3 is Citroën’s best-selling model, in the top five in the B segment in Europe, as of the end of December 2019.   The charismatic and charming C3 is continuing its offensive in its highly competitive segment, by strengthening its unique design, its colourful personality and its unparalleled comfort. The model that gave new drive and energy to the brand in 2016 has since appealed to over 750,000 customers around the world. An "Inspired By You" formula for success, C3 intends to continue its expansion by targeting urban and suburban young people who are creative, optimistic and who are constantly on the go. The model also has strong appeal for fleet and business customers. Within this segment, C3 saw its registrations increase by 12.6% in 2019.

With this change, Citroën’s desire to stand out from the crowd is even more intense. New C3 is the most customisable and comfortable hatch in the segment.

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A UNIQUE PERSONALITY
New design to cultivate the difference. With its assertive style and unique shape within a busy segment, New Citroën C3 continues to shake up the market. The bold style of its new front end, which showcases the new brand signature, was inspired by the CXPERIENCE Concept. New C3 also gains new LED headlights, new 17-inch alloy wheels and new Airbump® designs providing an impressive new look.
Extended customisation potential: “Inspired By You”, Citroën allows everyone to tailor their car to their desired style. New C3's customisation range extends to 97 combinations, offering a choice of coordinated colour packs centred around four bi-tone roof colours, along with new body colours (Elixir Red & Spring Blue), new exterior trims and the brand-new ‘Techwood’ interior ambiance.

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COMFORT AND MODERNITY ON-BOARD
New Citroën C3 has been designed to make every journey a relaxing and pleasant experience.
A feeling of well-being on-board enhanced by new Citroën Advanced Comfort seats, supplementing a smooth ride and outstanding driving manners (ride quality, steering).
An easy-going model, with modern technologies combining serenity and modernity. New C3 offers front parking sensors (new) and connected services aiming to improve the driver and passenger experience (Connect Assist, Connect Nav, Connect Play). Equipment that complements the already long list of 11 driving aids for added comfort – including hill start assist, active safety brake, road sign recognition and automatic switching of main beam headlights – providing key safety technologies and peace of mind for customers.

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“Over 4,5 million vehicles sold under the ‘C3’ name sold since launch and 750,000 since the arrival of the 3rd generation in 2016! C3 has been a commercial success confirming its status as the Brand's best-seller. This performance places the car as the 5th in its market in Europe. Citroën intends to continue this success story by strengthening what makes it so different and engaging: a unique look, inaugurating the new Brand’s front-end identity, more customisation, a reference for comfort and modern equipment that adds value every day. Underlining what our customers expect from a Brand “Inspired By You". A signal of the importance of this model is that New C3 debuts the Citroën new front end identity, inspired by our latest concept cars”.

Vincent Cobée, Citroën Brand CEO

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A UNIQUE PERSONALITY

A versatile city car, the 3rd generation Citroën C3 has many advantages that have won over 750,000 customers worldwide since its launch. Immediately recognisable since 2016, New C3’s stylistic language is renewed for 2020. C3 has a new attitude, a different graphic signature, and a unique shape in a crowded and highly competitive market.

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A NEW-GENERATION FRONT END

Citroën C3's new front end marks a new stage of styling within the Citroën range.

This new front end, inspired directly by the CXPERIENCE, the concept car presented at the 2016 Paris Motor Show, is recognisable right from the first glance. It gives New C3 a new bold, raised look and enhances its personality. The new signature, reflecting the Citroën identity, changes here to accentuate the perception of the height of the bonnet. The chevrons and the chrome extend to the LED daytime running lights (depending on the trim levels) and highlights the width of the car. The new headlamps offer a technological look and are equipped with LEDs on all trim levels. Furthermore, a touch of colour is provided by the inserts surrounding the fog lights.

New rear quarter panel patterns – a shape reminiscent of the design of the Airbump® capsules – underline the graphic consistency of the car and establish its profile.

The back of the car retains smooth surfaces highlighting the rear lights, whose 3D effect technological light signature brings a defined look to New Citroën C3. At the centre of the tailgate, gloss black chevrons with a chrome surround feature to provide a contemporary look to the rear.

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A BOLD LOOK

New Citroën C3's style is evolving, with a striking silhouette, providing a more powerful stance to the car.
A prominent front end design. Certainly charismatic, it gives New C3 a completely confident look for a compact size, measuring 3.99m long. The side view highlights the floating roof supported by black windscreen pillars, while the lines of the horizontal window weather-strips are in line with the deliberately high bonnet.
Side Airbump® (dependent on version). A true graphic signature, they protect the bodywork whilst emphasising the vehicle's style. Redesigned, they are made up of a set of three capsules positioned at the bottom of the doors, featuring a colourful insert according to the Colour Pack chosen by the customer.
Large diameter wheels (dependent on version). Up to 17-inches, reinforce the car's unique character.
Wheel arch extensions (dependent on version). The wide wheel arches emphasise the generously curved front and rear wings of the car, further adding to the road presence of New C3.

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STRONGER CUSTOMISATION OFFERING


At its launch in 2016, C3 offered its customers a comprehensive and coherent customisation offer at the heart of the mainstream market. A feature that became a marker of Citroën’s positioning across the rest of the range. New C3 further increases the possibilities for the customer to personalise their vehicle.

Faithful to the "Inspired By You" signature, customisation makes it possible for everyone to fully assert their personality and style, with an exterior look that can vary from discreet to trendy, and the opportunity to jazz up a classic tint with a contrasted roof colour and coloured inserts. The door mirrors and quarter panel trims are the same colour as the roof panel for a coherent look to the New Citroën C3.

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UP TO 97 EXTERIOR COMBINATIONS

Consistent with the Citroën “Inspired by You” brand message, New C3 extends its customisation potential, increasing from 36 to 97 combinations. This includes new body colours, new bi-tone choices (incorporating the roof, door mirrors and the rear quarter panel trim), new coloured inserts around the fog lights and the Airbump® panels, as well as new graphic trims decorating the roof for an ever more distinctive presentation.

In short, New C3 reinforces its position as one of the most customisable car in its segment, thanks to its:
Seven body colours: including two bright new colours – Elixir Red and Spring Blue – in addition to the colours that are already well known (Perla Nera Black, Cumulus Grey, Platinum Grey, Soft Sand, Polar White).
Four Colour Packs: coloured inserts including fog lamp and Airbump® trims. Emerald is added to Black, White and Red. The Colour Packs are coordinated with the four roof colours: including one new Emerald colour (in addition to Opal White, Onyx Black, Aden Red). Roof colours are similarly coordinated with the colour of the wing mirrors and the quarter panel trim.
Three roof decors: with the introduction of new graphic themes (Red, Techwood, Emerald) in the form of decals on the roof capsule and the quarter panel trim.

Citroën C3 also introduces the new 17-inch ‘Vector’ alloy wheels (depending on the versions) that strengthen its character in profile.

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NEW AMBIENCES ON-BOARD

The customisation programme is also featured inside New C3, a space offering peace of mind, with a nod to the world of La Maison Citroën (Techwood colour scheme) and Scandinavian furniture.

New C3's interior goes upmarket and immerses the occupants in a ‘cosy’ bubble. New C3 has a thoughtfully designed dashboard that creates a feeling of warmth from its colour and materials treatment, in harmony with the doors or seats for a consistent overall look.
Techwood ambience (NEW): high-end colour ambience with soft-touch materials and special stitching. The marriage of an elegant dashboard strip with a ‘light wood’ appearance (links to the CXPERIENCE Concept) and a light coloured trim on the upper part of the seats (fabric strip inspired by the dashboard trim with topstitching) provides elegance and warmth in the passenger compartment.


“Since the design is the no. 1 reason for purchasing on the B segment (34% versus 22% on average in the market), Citroën brand has made efforts to further strengthen the style and customisation of New C3. As such, in 2019, the order take-up rate of two-tone versions reached 65%. New C3 is one of the most customisable hatch in its category. Demand from the Brand's was clear: give value to the 3rd generation in order to meet the desire for consistency in the range. The ‘Colours and Materials’ team enhanced the dashboard with a wooden trim in the Scandinavian spirit, made the choice of a light upper backrest with its head rest in the same shade, which highlights the flotation line, opted for high-quality and unusual fabrics (one technical for a dynamic colour scheme, the other more elegant), and frugal touches of colour on the inside, reminiscent of the exterior with new colours, including Emerald. A successful mission! "


Hélène Veilleux, Head of Colours and Materials

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COMFORT AND MODERNITY ON-BOARD


To make its best-seller ever more alluring, and to allow customers to feel ‘at home’ behind the wheel, the designers of New C3 have made no compromises to comfort on-board, applying Citroën Advanced Comfort® knowhow to the interior design.

A true living space, able to accommodate up to five people, New C3 has changed for even greater on-board     well-being and capitalises on its strengths.

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COMFORT: BEST IN CLASS SUSPENSION


Agile, compact and versatile, this five-door hatch, which benefits from a compact length (3.99 m), asserts its driving style thanks to its suspension, which is a gold standard in the segment, and with the care taken with the acoustic treatment. A combination of a uniquely hushed atmosphere and a typical Citroën signature at the wheel. New C3 also benefits from a cocoon effect that filters the outside world and insulates passengers from the road.

© 2020 Citroën UK Ltd./Citroënët next.gif