NEW
CITROËN C3 NOW WITH MORE PERSONALITY AND COMFORT |
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Today,
11 February 2020, Citroën unveils New
C3, an evolution of the brand's
worldwide best-seller, with over
750,000 sales achieved by the 3rd
generation Citroën C3 since its launch
at the end of 2016.
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New C3:
Strengthens its character with a new
front end signature and LED headlights.
Increases its customisation potential
with 97 exterior combinations available,
including four colour packs, four roof
colours, two interior ambiences and a
new 17-inch alloy wheel design.
Features new Airbump® designs – the
brand’s well-known graphic signature.
Offers a new on-board comfort experience
with new Advanced Comfort seats, 11
driving aids to make everyday life
easier, including front parking sensors,
and connected services: Connect Assist,
Connect Nav and Connect Play.
A versatile hatch at the heart of the
market, with efficient Euro 6 internal
combustion engines.
New C3 will arrive in UK dealerships
from June 2020.
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The C3 is Citroën’s best-selling model,
in the top five in the B segment in
Europe, as of the end of December
2019. The charismatic and
charming C3 is continuing its offensive
in its highly competitive segment, by
strengthening its unique design, its
colourful personality and its
unparalleled comfort. The model that
gave new drive and energy to the brand
in 2016 has since appealed to over
750,000 customers around the world. An
"Inspired By You" formula for success,
C3 intends to continue its expansion by
targeting urban and suburban young
people who are creative, optimistic and
who are constantly on the go. The model
also has strong appeal for fleet and
business customers. Within this segment,
C3 saw its registrations increase by
12.6% in 2019.
With this change, Citroën’s desire
to stand out from the crowd is even
more intense. New C3 is the most
customisable and comfortable hatch in
the segment.
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A
UNIQUE PERSONALITY
New
design to cultivate the difference.
With its assertive style and unique
shape within a busy segment, New Citroën
C3 continues to shake up the market. The
bold style of its new front end, which
showcases the new brand signature, was
inspired by the CXPERIENCE Concept. New
C3 also gains new LED headlights, new
17-inch alloy wheels and new Airbump®
designs providing an impressive new
look.
Extended
customisation
potential: “Inspired By You”,
Citroën allows everyone to tailor their
car to their desired style. New C3's
customisation range extends to 97
combinations, offering a choice of
coordinated colour packs centred around
four bi-tone roof colours, along with
new body colours (Elixir Red &
Spring Blue), new exterior trims and the
brand-new ‘Techwood’ interior ambiance.
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COMFORT
AND MODERNITY ON-BOARD
New Citroën C3 has been designed to make
every journey a relaxing and pleasant
experience.
A
feeling of well-being on-board
enhanced by new Citroën Advanced
Comfort seats, supplementing a
smooth ride and outstanding driving
manners (ride quality, steering).
An
easy-going model, with modern
technologies combining serenity
and modernity. New C3 offers
front parking sensors (new) and
connected services aiming to
improve the driver and passenger
experience (Connect Assist, Connect Nav,
Connect Play). Equipment that
complements the already long list of 11
driving aids for added comfort –
including hill start assist, active
safety brake, road sign recognition and
automatic switching of main beam
headlights – providing key safety
technologies and peace of mind for
customers.
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“Over
4,5 million vehicles sold under the
‘C3’ name sold since launch and
750,000 since the arrival of the 3rd
generation in 2016! C3 has been a
commercial success confirming its
status as the Brand's best-seller.
This performance places the car as the
5th in its market in Europe. Citroën
intends to continue this success story
by strengthening what makes it so
different and engaging: a unique look,
inaugurating the new Brand’s front-end
identity, more customisation, a
reference for comfort and modern
equipment that adds value every day.
Underlining what our customers expect
from a Brand “Inspired By You". A
signal of the importance of this model
is that New C3 debuts the Citroën new
front end identity, inspired by our
latest concept cars”.
Vincent
Cobée,
Citroën Brand CEO
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A
UNIQUE PERSONALITY
A
versatile city car, the 3rd
generation Citroën C3 has many
advantages that have won over 750,000
customers worldwide since its launch.
Immediately recognisable since 2016, New
C3’s stylistic language is renewed for
2020. C3
has a new attitude, a different
graphic signature, and a unique shape
in a crowded and highly competitive
market.
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A
NEW-GENERATION FRONT END
Citroën C3's new front end marks a new
stage of styling within the Citroën
range.
This new front end, inspired
directly by the CXPERIENCE,
the concept car presented at
the 2016 Paris Motor Show, is
recognisable right from the first
glance. It gives New C3 a new bold,
raised look and enhances its
personality. The new signature,
reflecting the Citroën identity, changes
here to accentuate the perception of the
height of the bonnet. The chevrons and
the chrome extend to the LED daytime
running lights (depending on the trim
levels) and highlights the width of the
car. The new
headlamps
offer a technological look and are
equipped with LEDs on all trim levels.
Furthermore, a touch of colour is
provided by the inserts surrounding the
fog lights.
New
rear quarter panel patterns – a
shape reminiscent of the design of the Airbump®
capsules – underline the graphic
consistency of the car and establish its
profile.
The back of the car retains smooth
surfaces highlighting the rear lights,
whose 3D effect technological light
signature brings a defined look to New
Citroën C3. At the centre of the
tailgate, gloss black chevrons with a
chrome surround feature to provide a
contemporary look to the rear.
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A
BOLD LOOK
New Citroën C3's style is evolving, with
a striking silhouette, providing a more
powerful stance to the car.
A prominent front end design. Certainly
charismatic, it gives New C3 a
completely confident look for a compact
size, measuring 3.99m long. The side
view highlights the floating roof
supported by black windscreen pillars,
while the lines of the horizontal window
weather-strips are in line with the
deliberately high bonnet.
Side Airbump® (dependent on version). A
true graphic signature, they protect the
bodywork whilst emphasising the
vehicle's style. Redesigned, they are
made up of a set of three capsules
positioned at the bottom of the doors,
featuring a colourful insert according
to the Colour Pack chosen by the
customer.
Large diameter wheels (dependent on
version). Up to 17-inches, reinforce the
car's unique character.
Wheel arch extensions (dependent on
version). The wide wheel arches
emphasise the generously curved front
and rear wings of the car, further
adding to the road presence of New C3.
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STRONGER
CUSTOMISATION
OFFERING
At its launch in 2016, C3 offered its
customers a comprehensive and coherent
customisation offer at the heart of the
mainstream market. A feature that became
a marker of Citroën’s positioning across
the rest of the range. New C3 further
increases the possibilities for the
customer to personalise their vehicle.
Faithful to the "Inspired By You"
signature, customisation makes it
possible for everyone to fully assert
their personality and style, with an
exterior look that can vary from
discreet to trendy, and the opportunity
to jazz up a classic tint with a
contrasted roof colour and coloured
inserts. The door mirrors and quarter
panel trims are the same colour as the
roof panel for a coherent look to the
New Citroën C3.
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UP
TO
97 EXTERIOR COMBINATIONS
Consistent with the Citroën “Inspired by
You” brand message, New
C3 extends its customisation
potential, increasing from 36 to 97
combinations. This includes new
body colours, new bi-tone choices
(incorporating the roof, door mirrors
and the rear quarter panel trim), new
coloured inserts around the fog lights
and the Airbump® panels, as well as new
graphic trims decorating the roof for an
ever more distinctive presentation.
In short, New C3 reinforces its position
as one of the most customisable car in
its segment, thanks to its:
Seven
body colours: including two
bright new colours – Elixir Red and
Spring Blue – in addition to
the colours that are already well known
(Perla Nera Black, Cumulus Grey,
Platinum Grey, Soft Sand, Polar White).
Four
Colour Packs: coloured inserts
including fog lamp and Airbump® trims.
Emerald
is added to Black, White and
Red. The Colour Packs are coordinated
with the four
roof colours: including one
new Emerald colour (in addition
to Opal White, Onyx Black, Aden Red).
Roof colours are similarly coordinated
with the colour of the wing mirrors and
the
quarter panel trim.
Three
roof decors: with the introduction of
new graphic themes (Red,
Techwood, Emerald) in the form of decals
on the roof capsule and the quarter
panel trim.
Citroën C3 also introduces the new
17-inch ‘Vector’ alloy wheels (depending
on the versions) that strengthen its
character in profile.
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NEW
AMBIENCES
ON-BOARD
The customisation programme is also
featured inside New C3, a space offering
peace of mind, with a nod to the world
of La Maison Citroën (Techwood colour
scheme) and Scandinavian furniture.
New C3's interior goes upmarket and
immerses the occupants in a ‘cosy’
bubble. New C3 has a thoughtfully
designed dashboard that creates a
feeling of warmth from its colour and
materials treatment, in harmony with the
doors or seats for a consistent overall
look.
Techwood
ambience
(NEW): high-end colour ambience
with soft-touch materials and special
stitching. The marriage of an elegant
dashboard strip with a ‘light wood’
appearance (links to the CXPERIENCE
Concept) and a light coloured trim on
the upper part of the seats (fabric
strip inspired by the dashboard trim
with topstitching) provides elegance and
warmth in the passenger compartment.
“Since the design is the no. 1
reason for purchasing on the B segment
(34% versus 22% on average in the
market), Citroën brand has made
efforts to further strengthen the
style and customisation of New C3. As
such, in 2019, the order take-up rate
of two-tone versions reached 65%. New
C3 is one of the most customisable
hatch in its category. Demand from the
Brand's was clear: give value to the
3rd generation in order to meet the
desire for consistency in the range.
The ‘Colours and Materials’ team
enhanced the dashboard with a wooden
trim in the Scandinavian spirit, made
the choice of a light upper backrest
with its head rest in the same shade,
which highlights the flotation line,
opted for high-quality and unusual
fabrics (one technical for a dynamic
colour scheme, the other more
elegant), and frugal touches of colour
on the inside, reminiscent of the
exterior with new colours, including
Emerald. A successful mission! "
Hélène
Veilleux, Head of Colours and
Materials
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COMFORT
AND
MODERNITY ON-BOARD
To make its best-seller ever more
alluring, and to allow customers to feel
‘at home’ behind the wheel, the
designers of New C3 have made no
compromises to comfort on-board,
applying Citroën Advanced Comfort®
knowhow to the interior design.
A true living space, able to accommodate
up to five people, New C3 has changed
for even greater
on-board
well-being and capitalises on its
strengths.
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COMFORT:
BEST
IN CLASS SUSPENSION
Agile, compact and versatile, this
five-door hatch, which benefits from a
compact length (3.99 m), asserts its
driving style thanks to its suspension,
which is a gold standard in the segment,
and with the care taken with the
acoustic treatment. A combination of a
uniquely hushed atmosphere and a typical
Citroën signature at the wheel. New C3
also benefits from a cocoon effect that
filters the outside world and insulates
passengers from the road.
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© 2020 Citroën
UK Ltd./Citroënët |
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