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November 2010 |
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| THE MARKET
The
new C4 is a desirable addition to the compact 5-door
hatchback segment
- an important class in the UK - which includes
competitor models such
as the Ford Focus, Vauxhall Astra and Renault Megane.
In this
competitive sector of the market, there is a balance of
retail and
business buyers, with customers in allcategories
typically looking for
stylish, comfortable, reliable, well-equipped,
affordable vehicles that
also offer sophistication, practicality and versatility.
Moreover, research findings clearly indicate that
customers in this
segment want a vehicle that is engaging, yet easy to
drive; a cabin
that’s serene and tranquil, but not dull; a vehicle that
is beautifully
designed, but not ostentatious; a vehicle that is
contemporary, but not
overtly trendy or flamboyant.
The new Citroën C4 perfectly meets the needs of buyers
in this important sector of the UK market.
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EXTERIOR
STYLING
The
new Citroën C4’s styling is striking and
purposeful, elegant and
assertive. The chiselled profile bristles
with premium detailing,
giving a clear impression of strength and
stability. The sculpted
lines and black rear spoiler reflect the model’s
optimised aerodynamics
whilst the upper side panel and roof have been
laser-welded to remove
assembly joints, creating an unusually sleek and
smooth roofline.
Glossy black B-pillars, a blackout
treatment on the rear side windows
and stylish chrome detailing complete the
premium look.
The
distinctive front end features a sculpted bonnet
that curves out
towards the sides with incisive headlights that
flow into the side
wings and the imposing new twin chevron grille.
The sweeping side
profile showcases two intersecting style lines
and steeply raked
quarter windows to underline the dynamic looks.
At the rear, the new
style chevrons and an original lighting
signature highlight the clean
lines of the tailgate and emphasise the model’s
prestigious design.
The new C4 is offered in a choice of ten body
colours, carefully
selected to complement the model’s form, with a
range of sculpted and
stylish alloy wheels sized between 16” and 18”.
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| © 2010 SA Automobiles Citroën/Citroën UK
Ltd/Citroënët |
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INTERIOR
QUALITY
Quality
and sophistication are evident throughout the
new C4’s cabin, with full
attention paid to the flush assembly and feel of
the materials used.
The dashboard and fascia have been designed to
contain as few component
parts as possible and are finished in soft-touch
materials with chrome
detailing on the controls and vents.
The new C4’s four-spoke
steering wheel feels substantial, with
soft-touch leather, satin chrome
inserts and an impressive array of
functionalities - including audio,
telephone, speed-limiter/cruise control - all
positioned at the
driver’s fingertips.
The gear selector on EGS gearbox versions -
positioned neatly on the
centre console - is small, tactile and trimmed
in leather. Its size
and shape means it fits snugly in the driver’s
palm.
All elements of lighting in the cabin have been
finely tuned to each
other creating a sophisticated and modern
environment. Front and rear
LED reading and courtesy lights - standard on
Exclusive models - cast a
clear white light, whilst mood lighting bathes
the footwell and centre
console in a soothing hue.
Creating a bright and airy cabin environment -
and providing an
expansive field of vision - new C4 boasts a
large windscreen and is
available with a vast 1.3m2 panoramic
sunroof.
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NOTE: This is a
non-contractual document
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