The Camondo School and Citroën are accomplices of long
standing.
Already in 1976, and again in 1977, the students at
this School of Design and Architecture were given as
projects the
decoration of
the 2 CV and the “warpaint”
of competition CXs.
In 1982 they met over the Visa:
the management of Citroën Public Relations proposed that
the students should look into how the exterior of a
special series Visa
might look. The rule of the game was that volumes were
not to be
changed except by means of the optical effect of the
graphics placed on
the body.
A jury made up of Joëlle Le Tessier, who
heads the magazine “Archicréer”, poster artist Raymond
Savignac,
designers Georges Patrix and Edouard Maurel, as well as
the head of
Citroën Public Relations, J. Wolgensinger, examined the
68 projects,
successively eliminating them until only 3 remained. But
those three,
all stemming from very different types of inspiration,
dead-heated at
the finish. No way could they be preferred one over the
other, so there
are 3 equal winners: Nathalie Fontaine, Zabeth Rapp,
Sophie Bonnet who
will, at Citroën‘s expense, go on a course at the
Pasadena Art Center
(California).
Bravo, Camondo!
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