Nemo: a van tailored to its markets
A professional customer base
Almost
90% of conventional small van buyers are male. In 80%
of cases, these
buyers are professional users. Thirty percent use
their commercial
vehicle for private purposes also. Most of the
companies using this
type of vehicle are made up of less than ten people.
Nemo's target
customers work mainly in the following sectors of
activity: retail
trade, services, deliveries, self-employed, local
authorities,
technical/commercial staff and building and public
works (finishing
work). These customers are looking for functional
vehicles tailored to
their professional needs. They are also motivated by
cost concerns.
Small vans are used primarily in cities and on local
roads, and less frequently on motorways and tracks.
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The segmentation of light commercial vehicles is
based on volume and payload.
Citroën
is present in all five categories making up the light
commercial
vehicle market. The Berlingo belongs to the Fl segment
(small vans with
a payload of up to 800 kg and volume of 4 m3), the
Jumpy to the Kl
segment (up to 1,200 kg and 7 m3) and the lumper to
segments K2 to K4
(up to 3,000 kg and 22 m3).
Like the Berlingo, Nemo belongs to the
first category (F1). A total 410,300 small vans were
sold in Europe, 18
countries, in 2006. The Berlingo LCV had 16.6% of the
European market
in this segment, with almost 67.900 vehicles sold.
The main markets for small vans are, in decreasing
order: France, the
UK, Italy, Germany, Spain, the Netherlands, Belux,
Portugal and Sweden.
Nemo will also be sold in many countries outside
Europe
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